CONSULTING PROJECTS | erinbrownback

Pretty Ugly Brochure

This brochure introduces the four main messages about Planned Parenthood

Pretty Ugly Booklet

Each chapter details evidence for one of the four main messages of the campaign

Pretty Ugly Main Messaging

The main messages of the Pretty Ugly campaign reveal the business model of Planned Parenthood

Planned Parenthood Income

The campaign includes robust research about the inner workings of the nation's largest abortion business

Pretty Ugly Website

The Pretty Ugly website garners 17,000 visitors a month

Pretty Ugly Website

The Pretty Ugly website houses hundreds of resources which expose the agenda of Planned Parenthood

Pretty Ugly Media Messaging

Public perception is changed through consistent messaging across multiple channels and sources

Pretty Ugly Video

Message - Planned Parenthood targets young people as potential customers

Pretty Ugly Video

Message - Planned Parenthood enforces abortion quotas to drive funding

Pretty Ugly Social Media Image

Message - Planned Parenthood keeps health standards low to keep overhead low, which puts women at risk

Pretty Ugly Social Media Image

Message - Planned Parenthood keeps health standards low to keep overhead low, which puts women at risk

Pretty Ugly Social Media Image

Message - Planned Parenthood targets young people as potential customers

Pretty Ugly Prayer Guide

The Pretty Ugly campaign includes a variety of calls to action, even a prayer guide which is built around the four main messages

Pretty Ugly Brochure

This brochure introduces the four main messages about Planned Parenthood

Pretty Ugly Booklet

Each chapter details evidence for one of the four main messages of the campaign

Pretty Ugly Main Messaging

The main messages of the Pretty Ugly campaign reveal the business model of Planned Parenthood

Planned Parenthood Income

The campaign includes robust research about the inner workings of the nation's largest abortion business

Pretty Ugly Website

The Pretty Ugly website garners 17,000 visitors a month

Pretty Ugly Website

The Pretty Ugly website houses hundreds of resources which expose the agenda of Planned Parenthood

Pretty Ugly Media Messaging

Public perception is changed through consistent messaging across multiple channels and sources

Pretty Ugly Video

Message - Planned Parenthood targets young people as potential customers

Pretty Ugly Video

Message - Planned Parenthood enforces abortion quotas to drive funding

Pretty Ugly Social Media Image

Message - Planned Parenthood keeps health standards low to keep overhead low, which puts women at risk

Pretty Ugly Social Media Image

Message - Planned Parenthood keeps health standards low to keep overhead low, which puts women at risk

Pretty Ugly Social Media Image

Message - Planned Parenthood targets young people as potential customers

Pretty Ugly Prayer Guide

The Pretty Ugly campaign includes a variety of calls to action, even a prayer guide which is built around the four main messages

Worse Thank You Think Video

This video succinctly exposed the life-ending agendas of ObamaCare that were buried in the 2,700 pages of the mandate

Worse Thank You Think Video

The video revealed that much of ObamaCare was written or influenced by Planned Parenthood, and was created to benefit their abortion business

Worse Thank You Think Video

The video helped to change the conversation to one about funding for abortions, and garnered over 40,000 views in just a few weeks

ObamaCare Fact Sheet

One of the most highly trafficked resources on the website, the ObamaCare fact sheet makes the complexities of ObamaCare understood in plain language

New York Times Article

The ObamaCare campaign is the most sought after media topic, with this New York Times article being one of hundreds of examples

Abortion Pill Mandate Update Page

This web page details the latest information on all of the cases against ObamaCare, including those of ADF and its allies, and houses a scorecard of the overall wins against the mandate

ObamaCare Social Media Image

ObamaCare Social Media Image

ObamaCare Social Media Image

ObamaCare Social Media Image

ObamaCare Blog Post

The first win against ObamaCare was in an ADF lawsuit which is chronicled here and throughout our campaign

ObamaCare Blog Post

Making the complicated simple through this easily understood blog post on ObamaCare

ObamaCare Coordinated Media Messagin

The coordinating of media messaging among allies helped to change public perception about the life-ending agendas of ObamaCare

Worse Thank You Think Video

This video succinctly exposed the life-ending agendas of ObamaCare that were buried in the 2,700 pages of the mandate

Worse Thank You Think Video

The video revealed that much of ObamaCare was written or influenced by Planned Parenthood, and was created to benefit their abortion business

Worse Thank You Think Video

The video helped to change the conversation to one about funding for abortions, and garnered over 40,000 views in just a few weeks

ObamaCare Fact Sheet

One of the most highly trafficked resources on the website, the ObamaCare fact sheet makes the complexities of ObamaCare understood in plain language

New York Times Article

The ObamaCare campaign is the most sought after media topic, with this New York Times article being one of hundreds of examples

Abortion Pill Mandate Update Page

This web page details the latest information on all of the cases against ObamaCare, including those of ADF and its allies, and houses a scorecard of the overall wins against the mandate

ObamaCare Social Media Image

ObamaCare Social Media Image

ObamaCare Social Media Image

ObamaCare Social Media Image

ObamaCare Blog Post

The first win against ObamaCare was in an ADF lawsuit which is chronicled here and throughout our campaign

ObamaCare Blog Post

Making the complicated simple through this easily understood blog post on ObamaCare

ObamaCare Coordinated Media Messagin

The coordinating of media messaging among allies helped to change public perception about the life-ending agendas of ObamaCare

Conference Theme

The theme of the conference was Be Courageous. The theme of Alliance Defending Freedom as the presenting sponsor was We've Got Your Back, which worked in sync with the conference theme and instilled in students the sense that they could stand up for life because we were standing up for them.

Conference Books

I served as the project manager for the 2,000 person conference in Janurary, 2013.

ADF Booth

Previously, ADF had sponsored the conference, but not had much presence. This year we became a familiar name, and our double wide booth space served as the hub of interaction.

ADF Speaker

I organized ten ADF speakers, who masterfully wove the theme of We've Got Your Back into their presentations.

ADF Speakers

I spoke with an ADF client and an ADF attorney about the business model of Planned Parenthood to a 500 person break out session.

We've Got Your Back T-shirt

The Alliance Defending Freedom - We've Got Your Back t-shirt was a huge hit.

We've Got Your Back T-shirt

Students sang, danced, and gave us their contact information in order to receive t-shirts and other give aways.

We've Got Your Back T-shirt

The theme of We've Got Your Back showed up on the back of many items at the conference.

Conference Bag

The dual theme played out of the conference bags

Conference Bag

Flexible Flyer

The We've Got Your Back flexible flyers were a popular giveaway, and a great way to remind students on their campuses that we're there for them.

Main Session

As part of sponsoring the event, ADF also ran the sound, light and setup in the Marriott ballroom and breakout rooms

Breakout Sessions

The conference included dozens of breakout sessions and a Leadership Summit track

We Defend You Video

The ADF video for this conference moved people to tears. It showcased our work to defend those who defend life, and it promised to defend those who were watching.

We Defend You Video

Tear Drop Banners

The dual theme with two logos initially seemed like an enormous challenge, but ultimately it had synergy and created buzz

Tear Drop Banners

The creative for this conference was a huge update from the Caucasian blue-eyed baby of years past. It featured rotating images that students connected to, and inspired them to be courageous in just the ways they were designed to be.

Podium Sign

The amazing work of Students for Life of America made this conference a huge success, and the marketing campaign for Alliance Defending Freedom was showcased to its fullest potential.

Conference Theme

The theme of the conference was Be Courageous. The theme of Alliance Defending Freedom as the presenting sponsor was We've Got Your Back, which worked in sync with the conference theme and instilled in students the sense that they could stand up for life because we were standing up for them.

Conference Books

I served as the project manager for the 2,000 person conference in Janurary, 2013.

ADF Booth

Previously, ADF had sponsored the conference, but not had much presence. This year we became a familiar name, and our double wide booth space served as the hub of interaction.

ADF Speaker

I organized ten ADF speakers, who masterfully wove the theme of We've Got Your Back into their presentations.

ADF Speakers

I spoke with an ADF client and an ADF attorney about the business model of Planned Parenthood to a 500 person break out session.

We've Got Your Back T-shirt

The Alliance Defending Freedom - We've Got Your Back t-shirt was a huge hit.

We've Got Your Back T-shirt

Students sang, danced, and gave us their contact information in order to receive t-shirts and other give aways.

We've Got Your Back T-shirt

The theme of We've Got Your Back showed up on the back of many items at the conference.

Conference Bag

The dual theme played out of the conference bags

Conference Bag

Flexible Flyer

The We've Got Your Back flexible flyers were a popular giveaway, and a great way to remind students on their campuses that we're there for them.

Main Session

As part of sponsoring the event, ADF also ran the sound, light and setup in the Marriott ballroom and breakout rooms

Breakout Sessions

The conference included dozens of breakout sessions and a Leadership Summit track

We Defend You Video

The ADF video for this conference moved people to tears. It showcased our work to defend those who defend life, and it promised to defend those who were watching.

We Defend You Video

Tear Drop Banners

The dual theme with two logos initially seemed like an enormous challenge, but ultimately it had synergy and created buzz

Tear Drop Banners

The creative for this conference was a huge update from the Caucasian blue-eyed baby of years past. It featured rotating images that students connected to, and inspired them to be courageous in just the ways they were designed to be.

Podium Sign

The amazing work of Students for Life of America made this conference a huge success, and the marketing campaign for Alliance Defending Freedom was showcased to its fullest potential.

Just a sample of my work. To see more or discuss possible work >>

What If Planned Parenthood Were Defunded?

Planned Parenthood sells baby parts #ppsellsbabyparts

CONSULTING PROJECTS

OR

Students for Life of America | #Pro-LifeGen News

Save the Storks | Stork Bus Commercial

Save the Storks | Stork Shirts Anytime Anywhere

Things Abortion Providers Talk About Behind Closed Doors #AbortionistProblems

Planned Parenthood Pretty Ugly Campaign

For Pretty Ugly video, click here

Save the Storks | Storks Merchandise Anytime Anywhere #1

Obamacare - Worse Than You Think

For Obamacare video, click here

Alliance Defending Freedom | We've Got Your Back Campaign

We've Got Your Back T-shirt

The theme of We've Got Your Back showed up on the back of many items at the conference.